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Case Study: UNM Foundation

Comprehensive Non-Profit Campaign, Start-up Branding

Project Brief.

As AVP of Marketing and Communications for the UNM Foundation, Jill Zack, performed as member of executive cabinet to create a unique brand for the Foundation after it became an independent non-profit entity. Managed and collaborated with a staff of 32 development and communications professionals. Directed the public marketing of an eight year $675 million campaign. Designed and prepared detailed plans for implementation of all public information for the University’s fundraising programs, including cost analysis and budgetary implication. Established and maintained rapport with the Foundation’s Board of Trustees, University partners, community contacts and professional affiliations.

  • Published more than 25 proposals of $500,000 or greater, one of which yielded a $7.5 million gift to the University, which was the largest donation in the institution’s history.
  • Leadership during three year period of economic challenge resulted in largest annual support average of $83 million for the Foundation.
  • Unified Foundation’s brand by formulating a template based system for 16 newsletters produced for 8 different units, which saved an average of 28% per issue.
  • Honored as the American Marketing Association Non-Profit Marketer of the Year nominee and received a CASE Gold Award in the fundraising video category.
  • Project Info.


    UNM Foundation


    Branding, Marketing, Web Design, Traditional Media, Social Media

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